Tag Archives: prize

Book Prize for the 100 Mile Diet

On April 21, I wrote a review of the 100 Mile Diet.

In today’s Vancouver Sun, Rebecca Wigod reports that The 100 Mile Diet has won a British Columbia book prize. The book won the Roderick Haig-Brown Regional Prize and was also a finalist for the Hubert Evans Non-Fiction Prize.

Congratulations to the authors, J.B. MacKinnon and Alisa Smith.

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Test tube meat

PETA is offering a $1 million prize to the scientist who can MacGyver commercially viable meat in a laboratory.

Let that sink in. I will wait….

mmm mm mmm mmm mmm mm mm mmm mmm …theme from Jeopardy…

This has to be a joke, right?

As reported in this article, “the reward would go to the first scientist to produce enough test-tube chicken to be sold in 10 U.S. states by June 30, 2012, at a price competitive with prevailing chicken prices.”

Meat grown in a test tube. We are not talking about the mystery meat being produced today, but real, honest to God science fiction food.

To me, the fact that it is PETA offering their version of the Xprize is irrelevant. PETA is just attempting to dovetail the ongoing research into this engineered food-type product with their campaign to save animal life (deprive humans of a juicy steak). PETA president, Ingrid Newkirk was quoted as saying that “humans don’t need to eat meat at all,” and that since many people “refuse to kick their meat addictions, PETA is willing to help them gain access to flesh that doesn’t cause suffering and death.”

What is relevant is the shift from real food from real farmers for real people to meat from a laboratory.

And wait for it; people will be buying this stuff. For decades, we have been buying processed foods that are not good for us.

We already purchase food made from genetically modified seeds. We eat food (see Quorn) processed in a lab, made from the filamentous fungus Fusarium venenatum strain PTA-2684. We eat foods designed to survive a nuclear winter (see Twinkie).

In today’s world, test tube meat may, in fact, be the ultimate foodstuff.

Think about it. It’s the ultimate feel good food.

sarcasm alert

By purchasing “bio-meat”, you are saving the environment. You are preventing human starvation. You are saving the animals. You will be saving yourself from heart disease.

Wow. Maybe this stuff isn’t so bad.

Just imagine when the marketing gurus get a hold of this stuff.

You WILL buy our new and improved “bio-meat”.

Resistance is futile.

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