Newsflash! – Junk food advertising is misleading!!!

The BBC has reported that 83% of U.K. consumers “believed irresponsible marketing was making it harder to encourage children to eat well”.

The survey was conducted by Which?, the U.K.’s largest independent consumer organization.

The survey also found that “most of the 2,000 questioned want the government to do more to control the marketing of unhealthy food to children”.

Currently, the Brits have banned television commercials promoting junk food programmes aimed at children under 16.

Supporters of this survey are now calling for complete ban on junk food advertising on ALL programmes aired before 9 p.m. Additionally, they are requesting the government impose rules addressing junk food advertising on the internet and on packaging.

The ‘icing on the cake’ argument was offered by Clare Corbett, a food campaigner at Which?.

Corbett said “With childhood obesity and diet-related health problems on the increase, the government must take serious action and soon.”

To summarize:

  • Junk food is bad
  • Advertisers brainwash children into wanting junk food
  • Children pester their parents
  • Parents feed their children junk food
  • Children get fat eating junk food while watching television ads about junk food
  • The U.K.’s largest consumer protection group asks parents if the government should be doing more to keep their children safe from obesity
  • Parents overwhelmingly agree, demanding that the government solve childhood obesity by removing the offending advertisements.
  • Advertisers produce another survey indicating that “76% of UK adults believe that introducing a 9pm watershed on food advertising would not reduce the level of childhood obesity”.
  • The government is left to decide if banning all junk food ads on t.v. before 9 p.m. will win them the next election.

Your daily dose of reality

  • Junk food is bad
  • We are genetically disposed to prefer sweet, salty, greasy, calorie dense foods. We crave these things as a mechanism of survival. Genetics. Millions of years.
  • Advertisers know this. Food manufacturers know this. They sell us what we want. If we don’t want it, we won’t buy it. If we don’t buy it, they won’t sell it.
  • Every parent knows that feeding your children junk food while sitting them in front of the t.v. is guaranteed to make them fat.

What to do, what to do

  • Parents set the example for their children.
  • Stop buying junk food. Not just for your children, you too.
  • Stop watching t.v. Get outside and exercise. If it’s too cold, read a book.
  • Stop expecting the government to do everything for you.

The rant endeth.

My fitness blog

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9 Comments

Filed under In the News

9 responses to “Newsflash! – Junk food advertising is misleading!!!

  1. That’s good stuff…
    The only cartoon I watch now as an adult, is Spongebob, so I don’t really know what kind of commercials kids are being bludgeoned with today. When I was a kid, I remember constant ads for sugary cereals, but my parents just wouldn’t let me have them but maybe once in a great while. Parents these days are refusing to take responsibility for simply setting a good example for their kids. Depressing…

  2. Let’s change your first paragraph to say:

    The BBC has reported that 100% of parents “are too weak to tell their children NO, and are looking to the government to do something about it so they can continue to be bad parents.”

  3. DR

    Too funny

    I wish I had said that

  4. feedingkids

    As I dietitian, I think the phrase, junk food, is too broad. I permit baked chips, pretzels, rice cakes, baked pita chips, with turkey as a reasonable lunch option for children who do have health concerns. Certainly, amounts are as important as sources.

    Then again, if your talking about products like the newest frozen breakfast product from Kraft, Bagel-fuls, your concerns about junk food may be warranted.

  5. DR

    You are correct.

    The definition of “junk food” would likely differ when speaking with a vegetarian or an Atkins devotee or the typical North American or a celiac patient or a dietitian for that matter.

    I think just about everyone would agree on the Bagel-fuls as junk food.

    However, I would never underestimate the ability of the general buying public to ignore their health in favor of their tastebuds

    Thanks for the feedback

  6. weelittleme

    Rant, yes… great point made, hell yes! Well said and a nice post.

  7. DR

    Thanks for the love.

  8. haha.. yeah those bagel-fuls are gross looking. I’m planning on doing a post about those soon. Like the “Uncrustables”.

  9. DR

    Bagel-ful-of-goo
    Bagel-ful-of-artificial cheese product
    Bagel-ful-of-chemicals & preservatives
    Bagel-ful-of-impaired insulin sensitivity
    Bagel-ful-of-why-is-my-butt-so-big
    Bagel-ful-of-my-mom-is-to-lazy-to-even-make-a-real-sandwich

    Bagel-ful-of-crap
    (pardonnez moi mon francais)

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